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Internet media spend

Online media really has arrived.

By the end of H1 for 2007, online accounted for 14.7% of all media spend - overtaking direct mail!

Or putting it another way, out of the £9.1bn total advertising spend in the first half of the year, online took £1.33bn. By the end of 2007, it is believed that online will take £2.75bn.

Despite this, it's still growing - at the end of H1 2007, the online sector was up 41% year on year.

 

Source: IAB/PWC H1 2007